Big Finally For iPhone?

Can I FINALLY just buy a Kindle book (or see its price) in the Kindle app or Amazon app!? That’s all I want to really know after learning that Apple may soon fundamentally change its App Store rules and the like on iPhone. The change could mean more convenience for the average end user. Sounds good to me.

Two recommended reads:

I first learned of these potential sweeping changes via M.G. Siegler at 500ish.

Then I gathered more from Jason Snell at Six Colors

“I can imagine Apple telling Amazon that if it wants to write an iOS app that lets users buy Kindle books directly from Amazon via in-app purchase, it’s welcome to—but that version of the app can’t be in the App Store.” — Jason Snell

That quote is what I’m wondering about. Why can’t I simply see the price of a Kindle book in the current Amazon app or Kindle app? And why can’t I just buy said book via those apps on my iPhone? What’s the big deal?

I understand the desire to protect users from malicious third-party apps, but Amazon as a book seller is kind of an established and trusted entity and has been since the last millennium when it first started out selling books.

I also know there are many other factors to consider; it’s complicated. But we’re also talking about Apple, the company kind of known for its simplicity, its straight forward software design, etc. I like Apple, a lot, so don’t get me wrong. But Apple isn’t perfect (e.g. headphone jack removal).

What’s your take? Do you think Apple should open up its App Store more, or allow third-party app stores on iPhone?