When Apple Card launched a couple years ago, I was interested but somewhat skeptical. Could Apple really apply its simplicity and elegance to a credit card? Doubtful, and uninterested in interest payments on debt, I ignored it. However, it’s funny how things can change over time; I’m now a happy Apple Card carrying customer.
I think most would agree that consumer credit cards don’t have the most favorable track record; they’re kind of icky. Credit cards statements are hard to read (there’s always fine print), interest payments and fees can really put the hurt on your wallet, and managing debt with an omnipresent FICO score is the kind of fun nobody wants.
Solving these problems seemed impossible, but as I looked into Apple Card, I noticed that somehow Apple made it feasible. Give Apple credit; it was the one that solved the problem in 2007 of bad phones and voicemail service from cell carriers.
From initiation, onboarding, to now using, Apple Card has been as simple and elegant as advertised. The most striking and pleasing thing is Apple wants to help the consumer avoid debt or interest. It does this by presenting a diagram that compares making a minimum payment with a large or full payment, so the user sees the costs or money saved between them. It also includes short descriptions that explain and encourage keeping the balance paid down.
“Built on Simplicity, Transparency and Privacy, and Designed to Help Customers Lead a Healthier Financial Life“