Way back in 2019, an alternative to Instagram was kick-started. The name: Bokeh. After some delay, it is still inching toward the finish line. In fact, private (beta) testing is almost here. And being a backer, I should be able to soon give it a try – exciting! Will it take off? The potential is there.
What is Bokeh?
I’ve written about it before: here, here, and here.
In short, it’s a privacy respecting, ad-free, social-photo-network like Instagram. You know, before IG was bought by Facebook.
How does Bokeh work?
Simple. You pay for it! The monthly cost, I think, is relatively low, something like $3 a month (don’t quote me on that though – it could be different).
Since it’s a paid app/service, there is no ad-based monetization scheme. That means no “Sponsored Posts” in your feed. Also, it keeps your privacy – get this – private! I think that’s worth a monthly fee.
Bokeh, like other social networks, connects you to other people on the service. You share photos and can comment and do the things you’d expect, such as view a feed/stream.
The developers have been hard at work coding and such to bring Bokeh to life. I’m eager to see the fruits of their labor.
Yes, the question remains, will Bokeh survive or grow? What level of success would be considered good? The answer remains open, and I’m open to Bokeh’s potential.
Of course, some start-ups fail. But other networks find success. SnapChat and TikTok come to mind. So yeah, Bokeh can succeed.
In fact, since Instagram’s experience suffers under a bloat of copy-cat features, and Facebook’s reputation is forever tarnished, Bokeh stands a good chance to find those seeking a good alternative. It’s delayed release may be ideal timing.
One thing must never happen though. Bokeh can’t eventually sell-out to Facebook. If it proves popular, even competitive, it should keep standing on its own two feet like SnapChat, for example. Let Facebook try to copy Bokeh’s success; I doubt it could pull it off. Facebook would need to drop its whole ad-based privacy-compromising revenue model. So it fundamentally can’t copy Bokeh! And that gives Bokeh a chance to thrive.
Even if Bokeh turns out to be an experiment, I support it. I want to see what a paid-for social-network can be like. Whatever good points it shows, they can be honed into what eventually might be the future of social-media beyond Facebook. Seriously? Yeah!
Would Bokeh compete with Twitter? Or could Bokeh complement it (as in complete it)? I’m not sure. That’s why we need to wait and see. I’m welcoming Bokeh to the stage to share its talent. It’ll be worth watching.
Oh, by the way, if/when the service opens up to the public, you’ll want to hop on it fast. Why? The sooner you do, the more likely you’ll be able to score your preferred user-name!
Will you join Bokeh when it goes live? Would you be more likely to try a paid social-media service if it has a free trial period? Sound off below!